testing the page Let’s back up a bit, and talk about individual pages as opposed to visitor click-streams. In this section of the report, I’ll use a term “attribute” of a testing the page. The attribute can be anything from a headline, to a navigation button to a call-toaction line. It’s just a visual element of the page that can have different value or be presented in a different way of testing the page. Once you got the click-streams and [ Read More ]
AdWords traffic In order to test effectively, you also need to track micro-actions, as opposed to macroactions. You see, tracking sales or sign-ups is a good thing, but it’s not good enough. You also need to track page-views, click-streams, exit pages and many more things for visitors brought by each ad separately AdWords traffic! So if you notice that people who click on your ad A and land on the page B seem to visit some page C more often [ Read More ]
CTR and CPC I discussed paying less for each click in the section about CTR and CPC; so for now, let’s concentrate on the positive ROI and higher conversion ratio in google CTR and CPC. The most simplistic definition of return on investment in marketing would be: – How much money you make minus how much money you spend to make that money. I will not go over the life-time value of the customer, the increased value of your business [ Read More ]
09
May
May
part of the market :How To Win The AdWords Game : Don’t be afraid to miss a part of the market
part of the market This section summarizes the point I was trying to make throughout the report, and here it is for part of the market: You need to understand that unless you have unlimited resources, the more market you are trying to cover the thinner you spread. The thinner you spread the easier it is for your competition to run you out of business in part of the market Your failure won’t be caused by one competitor, but by [ Read More ]
Negative keywords Negative keywords are a really great feature that can help you limit some unwanted traffic. The only problem is that a lot of people try to use negative keywords with broad matching as a substitute for narrow phrases or exact matches. In some cases, doing so might prove more productive. In other cases, broad matching with negatives might be the only way to go. Still, most of the time such campaigns either cost more than produce or they [ Read More ]
ads get down Sometimes, people don’t remember where they saw something interesting. Instead, they remember how they got there for ads get down. Hasn’t it even happen to you? You typed a query into your favorite search engine or followed a link off a site you frequent to find something that interested you. You looked at that interesting content / product / service for a bit, and then left that site to return to doing whatever it was you were [ Read More ]
getting traffic The same can be said about low CTR, but I’ll just mention traffic here. Let me try to explain myself for getting traffic. – I’m making too much money, I need to limit my income! Does that sound like something a sane person would say? Well, if targeted leads mean income, then limiting your leads is pretty much like voluntarily limiting your income with getting traffic. In other words, if you have to put a daily limit on [ Read More ]
bid too high When I just started using AdWords, I was really bothered by all those people who seemed to bid way to high and ruin it for everyone else, including themselves. I mean, how could they possibly pay 75 cents per click on the keyword I target, when I couldn’t even pay 40 and produce positive ROI? Most likely they are just too stupid and are losing money with bid too high! Well, guess what? Some months and thousands [ Read More ]
Finding keywords Here is the list of tools you might want to use while brainstorming for the initial keywords: Google AdWords Finding keywords https://AdWords.google.com/select/main?cmd=KeywordSandbox Overture Inventory http://inventory.overture.com/d/searchinventory/suggestion/ Wordtracker http://www.wordtracker.com/ Good Keywords http://goodkeywords.com/ I’m not going to describe them in detail simply because there are already enough references and descriptions of those services on the net. Besides using those tools, you could also try checking your own past referrer logs. Check which keywords result in conversions and which ones result in [ Read More ]
AdWord ad Many smart marketers say that title is the most important element of your campaign The choice of titles can either keep you in business or drive you out of it, be is a sales pitch header, an e-mail subject line, or an AdWord ad. There are a lot of great books about producing effective titles. I am not going to cover it in great detail. Also, I will not stress the importance of testing here. It should be [ Read More ]
