Digital marketing helps business success, how to achieve “two-wheel drive”?

8 / 100

the global digital transformation journey has entered a new stage. With the blessing of cloud computing, big data, artificial intelligence and other technologies, digital value has been further tapped to bring more innovation capabilities and service levels to enterprises, helping them to move forward in the rapids of business.

As a new generation of domestic enterprise digital service providers, Cloud Migration is committed to empowering enterprises with digital innovation with technologies such as cloud computing, big data, the Internet of Things, blockchain and artificial intelligence, and has become a leader, driver, innovator and Business practitioners.

“Link” will become the key word for digitalization of future enterprises

Regarding the meaning of digitalization, Mr. Amit Tiwari, the founder and CEO of Marketer academy believes that: “The essence of enterprise digitalization is that links generate data, and data provides intelligent applications through algorithms. In the future, links will become the most basic and critical application for enterprises. It’s how companies link employees, consumers, and production lines and products. “

Based on this, the future digital applications of enterprises can be divided into three areas: from the merchandise end to the consumer end, which is called digital marketing; the links between enterprises and employees, and work collaboration, which is called the enterprise management field; production lines, The link between production equipment and product terminals is called the field of industrial big data.

Cloud migration is deeply rooted in the field of digital marketing, positioning itself as a “business-oriented technology company” and “data-conscious operating company” to help companies achieve digital experience innovation with consumer demand at the core and online traditional marketing. And intelligent transformation.

Amit Tiwari, Founder and CEO of Marketer Academy

Amit Tiwari said that in the future, companies must have two capabilities to fully realize the value of digital assets:

First, the ability to build digital platforms. Enterprises must be able to link to consumers, channels, products and markets, and use any technical means to achieve business needs and innovation, the first prerequisite is to understand the business and build a platform.

Second, operational capabilities above the platform. Traffic-based brand operations, market-based market operations, customer order-based merchandise operations, and repurchase-based member operations.

Based on the understanding of the latest digital needs of enterprises, Yunmi takes “business + data” dual-center platform as the core technology to create a one-stop marketing closed-loop for corporate marketing, transactions, and services, helping enterprises achieve omni-channel data integration and empower new retail. Digital business innovation helps business continue to grow.

“Business + Data” double middle stage, realizing two-wheel drive

The India-Taiwan strategy has received widespread attention from the IT community since this year. Many Internet companies, including Alibaba, Tencent, and, as well as more and more traditional companies, have already laid out their strategies in India and Taiwan, thereby realizing further digital transformation and innovation.

Mr. Amit Tiwari believes: “Central Taiwan is a capability whose value is to open up multiple ends, open multiple channels, be able to link the depth of the brand, be able to link to the endpoint of the market, link to the transaction end, and link to the service end . And these ends can form a collection of data. With the concentration of data, the entire data-based modeling, data algorithms, and data analysis can be used to feed back front-end business innovations and intelligent business operations. “

Based on advanced Internet technology, Yunmi independently researched and developed i-Digital Engine biz and i-Digital Engine data, as well as a full-line product layout around dual-zhongtai, including global members (i- CDP), marketing intelligence (i-Marketing), omni-channel sales (i-Commerce), intelligent services (i-Service). Based on this series of excellent products, Yunmi focuses on the consumer goods, real estate and automotive industries, covering 300+ business scenarios, and has created a full-stack digital innovation solution.

Amit tiwari said: “With the establishment of an enterprise platform and the recommendation of operations, our enterprises will build digital assets in the future. Digital assets are driving the continuous development of operations, driving the continuous innovation of enterprise business, and business innovation and experience with scenarios. Innovation, business extension, 40 customers, better cooperation with Ali, and jointly promote the digital innovation of Chinese enterprises. “

In an era where everyone is struggling to discover the hidden value of data, more and more companies are beginning to move to a new digital transformation, making full use of digital assets to gain a competitive advantage in the wave of business transformation. Based on its mastery of advanced technology and deep understanding of business, Cloud Migration Technology provides enterprises with digital platform construction capabilities and platform operation capabilities. In such a wave, it is bound to leave a deep impression on the industry.

Ten years ago, companies were informatization, but in recent years, digitalization has gradually replaced informationization. If we understand it literally or from Google, digitalization means: converting analog data into 0 and 1. Represents binary code that requires or involves the use of computer technology. But this sentence is still too much for most people, the concept is too abstract. Simply put, it is what the real world looks like, and we have the ability to build it into the computer world. In other words, the enterprise data has been moved to the Internet.

So why are companies doing digital transformation? There are several reasons for this:

  • The growth rate of India’s economy is slowing. The slowdown in growth will have a major adjustment for all industries;
  • Industry competition is constantly intensifying, and the gap between industries is increasing with the degree of intelligence;
  • The homogeneity of corporate goods and services is becoming more and more serious, and the difficulty of innovation and technological breakthroughs is becoming increasingly difficult;
  • Information is transparent, users’ demands are becoming more and more demanding, and personalization is becoming more and more demanding.

Enterprise data upgrades allow companies to accurately understand user needs, customize services to users, and retain users. At the same time, digitization can help optimize business decisions and improve resource allocation. It plays a significant role in reducing costs and improving competitiveness.

Digital transformation is a difficult challenge, but successful transformation can bring inestimable value to the enterprise. The world economy is now undergoing a period of major transformation in the transformation and upgrading of the industrial economy to the digital economy. Enterprises in our country have their advantages, such as a huge talent pool, a complete industrial system, and a complete Internet ecosystem. However, there are also some challenges, such as weak foundation, insufficient innovation and too rigid organization management. How to strengthen strengths and avoid weaknesses, and realize the smooth transformation and upgrading of enterprises, requires the cooperation of enterprises.

So how should companies promote digital transformation? Digital transformation is not carried out locally. It requires the entire company, from the ideological level to the strategic level, to carry out digital transformation globally. There are different approaches depending on the specific industry and company status. Interested friends can contact me to chat.

Leave a Comment

Your email address will not be published. Required fields are marked *