1. Google ads course syllabus
.What is Google ads?
2.How does it work?
3.Why is goggle ads important for business?
4.What is the concept of goggle ads?
5.How do I write goggle ads words.
1. Target Audience: Determine who your target audience is and develop campaigns that speak to their interests, characteristics, and actions.
2. Keyword Research: To find the most pertinent and popular keywords to use in your ad copy, conduct in-depth keyword research.
3. Ad Copy: Create enticing ad copy that highlights your target keywords and concisely explains the advantages of your good or service.
4. Landing Page: Assure that your landing page is user-friendly, has a clear call-to-action, and is optimised for conversion.
5. Ad Budget: To ensure that your PPC campaign has a strong return on investment (ROI), set a realistic budget and track your expenditure frequently.
6. Ad Placement: Pick the most efficient ad locations, such as display networks, social media platforms, and search engine results pages (SERPs).
7. Ad testing: To enhance the effectiveness of your ads, continuously test and adjust your ad wording, targeting, and landing sites.
8. Conversion monitoring: Use conversion monitoring to evaluate the performance of your efforts and come to informed conclusions about potential improvements.
9. Ad Optimisation: To increase your ROI and accomplish your objectives, regularly review the data on your ad performance and make changes to your campaigns.
10. Competitor analysis: Keep an eye on your rivals’ marketing tactics and modify your own as necessary to be competitive.
6.What he account limit in Google ads?
Ad Formats and Guidelines
- What is ad format
- Types of ad format
- Responsive display ad format
- Ad Format examples
- URL Options
- Final URL
- Formation of ad
- Create the Ad copy
- Component of effective ads
- Mobile URL Option
- Positive and negative ads examples
- Ads formats Guidelines
- Patent & brand guidelines
2. GET YOUR GOOGLE ADS CERTIFICATES
- Google search ads certification
In these Google search ads, you will be able to make and run a successful ads campaign on SERP and its advertising networks.
- Google Display Ads Certification
In these Google display ads, you will be able to make and run a successful visually engaging ads campaign on google display networks.
- Google Ads – Measurement Certificate
In this Google display ads, you will be able to make and run a successful ads campaign by Translating your marketing objectives into measurable actions.
- Google Video Ads Certification
In these Google video ads, you will be able to make and run a successful ads campaign of “in-feed video ads” across video partner ads. It is one of the most efficient forms of advertisement.
- Google Shopping Ads Certification
In these Google shopping ads, you can make a shopping campaign in Google ads that contain product information and run a successful ads campaign that increases your product sale.
- Google Apps Ads Certification
In these Google app ads, you will be able to make and run a successful ads campaign to increase your app by encouraging them through ads download.
- Google Creative Ads Certification
These types of google creative ads help you to